How to Track Who Opens your Email When Using Broadcast Email Software
If you are using Broadcast email marketing software, you can track who opens or clicks on any of your tracking links. In fact, you can capture any of the data that may be present in your email address file. This can be accomplished by using the Eztrackz standard tracking links and adding a variable to this code. Click on "Get Link" beside the ad tracking link in your account screen, and you will see the code to add to capture the email address (see below):
< img height="0" width="0" src="http://www.eztrackz.com/tracking.aspx?id=xxxxx"&[[EAddress]]></img>
where xxxxx is your link id
The code to know the email address of someone who clicks on a particular link would be:
http://www.eztrackz.com/tracking.aspx?id=xxxxx"&[[EAddress]]
You can then see the email address of your opens and clicks in the Eztrackz ad tracking service report screens. Just click on your tracking link in the report and then details.
You can also use additional Broadcast variables to capture other information. To see the email address and first name of someone who clicked on a particular ad tracking link, you would code:
http://www.eztrackz.com/tracking.aspx?id=xxxxx"&[[EAddress]]&[[FirstName]]
If you know the specific name for the variable, you can also use these variable strings with other email marketing programs or applications.
Click here to sign-up for Eztrackz ad tracking service.
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Tracking with Eztrackz ad tracking service will help you know how many people read and responded to your online advertisements. You will know which campaigns were successful and which campaigns were a waste of time and marketing dollars. Reports can quickly show you which ad copy or text brought the best results.
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